William Morris At Home

FROM OUR HOME TO YOURS

William Morris At Home is the authentic William Morris brand in partnership with William Morris Gallery, a not for profit organisation based in the artist’s childhood home in Walthamstow, London, England.

The Gallery holds the world’s largest archive of his designs and with privileged access, William Morris At Home continues his legacy with beautiful and useful lifestyle products that are well crafted and sustainable (elevating the everyday).

Every William Morris At Home purchase supports the Gallery, bringing the life and work of William Morris, artist and environmental campaigner, to future generations.

SHOP THE COLLECTIONS

OUR BRAND PILLARS

Tradition renewed

TRADITION RENEWED

Every William Morris design we use begins at the source. We work directly from original archive artworks, studying the detail, rhythm and intent behind each pattern. These historic designs are then thoughtfully reinterpreted for modern living. 

Useful and beautiful

USEFUL & BEAUTIFUL

Guided by William Morris’s ethos, our products are purpose driven, blending joy, beauty, and functionality.

Sustainable and thoughtful

SUSTAINABLE & THOUGHTFUL

Our designs prioritise sustainability, creating items that are both timeless and environmentally responsible.

OUR BRAND VALUES

Legacy and storytelling

LEGACY &
STORYTELLING

The essence of William Morris At Home lies in its storytelling. Through intricate, nature inspired patterns and timeless designs, the brand continues William Morris’s tradition of weaving rich narratives into every product, creating meaningful connections to its heritage and philosophy.

Sustainability and heritage

SUSTAINABILITY &
HERITAGE

Sustainability is a cornerstone of William Morris At Home, where eco conscious practices honour its heritage by ensuring that every creation aligns with environmental responsibility and respect for nature. All of our products are vegan friendly.

Craftsmanship and artistry

CRAFTSMANSHIP &
ARTISTRY

William Morris At Home is rooted in meticulous craftsmanship, inspired by William Morris’s legacy of hand painted designs and intricate details. Each product reflects the artistry and dedication to creating timeless pieces that blend beauty with functionality.

WILLIAM MORRIS 1834 - 1896

An iconic artist, poet, writer and philanthropist, William Morris believed that art should be for the people, by the people. He valued simplicity, utility, and beauty and championed nature as the inspiration for everything.

A pioneer of the Arts and Crafts movement, his wallpaper and textile designs remain universally revered. William Morris At Home celebrates and upholds his principles to create beautiful and useful products that are well crafted and sustainable.

William Morris portrait
The William Morris Gallery

The William Morris Gallery holds the world’s largest and most significant collection of William Morris’s work. Through privileged access to this archive, William Morris At Home continues his legacy by creating useful and beautiful lifestyle products for contemporary living.

Working directly with the Gallery, the not-for-profit organisation dedicated to preserving and championing William Morris’s work, we uncover original artworks and bring them to life for a wider audience, remaining faithful to his vision and designs.

Every William Morris At Home piece is made to be enjoyed and reused, fitting harmoniously into everyday life and homes, in the true spirit of William Morris.

“The true secret of happiness lies in taking a genuine interest in all the details of daily life.” William Morris
William Morris Gallery

Where heritage meets home

“William Morris Gallery is incredibly proud of the partnership with Heathcote & Ivory and the William Morris At Home brand. This collaboration continues Morris’s legacy by blending his iconic patterns with the contemporary, creating a collection that embodies the values we share whilst celebrating design excellence and quality.”

Samantha Enstone, Head Of Commercial, WMG